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With Gratitude to the Local Community

SUBARU has established a Social Contribution Policy as one of the CSR activities with 3 pillars (environmental, Traffic Safety, Social Contribution) and is actively promoting social contribution activities.

Social Contribution Policy

We will contribute to the development of science and technology and automobile culture and to the diffusion of road safety.
We will contribute to the fostering of human resources who understand the pleasure, importance and preciousness of creative manufacturing.
We will contribute to the development of the communities we operate in.
We will support each other in contributing to society as good citizens.

Activities to Spread Traffic Safety

We take it as our responsibility to address traffic safety as a vehicle manufacturer and are engaged in various activities as our concrete approach to the traffic safety in local communities.
In February 2010, Utsunomiya Manufacturing Division cohosted the "Young Driver Safety Club" training with the Tochigi Prefectural Police Headquarters and the Safe Driving Administrators Council to 400 young drivers who live in Tochigi Prefecture, promoting traffic safety and accident prevention in local communities, for example, by giving lectures about the functions and safety features of our "EyeSight" system. Also in April and September, we offered traffic safety guidance services in the school zones around the Division facilities.

Crossing guard services at school routes

Training of young drivers safety club

SUBARU Visitor Center

The SUBARU Visitor Center opened on July 15, 2003. This facility introduces SUBARU's past models, models that set world records, SUBARU efforts to developunique technologies and approaches to the environment. Actual exhibits for visitors are available, as well sa tours of the Yajima Plant. In FY2010, 102,995 people came to see the facilities.

SUBARU Visitor Center

Environmental Class by Gunma Manufacturing Division

SUBARU Environmental Communication Club "Environmental Class" by Gunma Manufacturing Division has been staged since 2004 to help school children deepen their understanding on the global environment as part of the general learning at primary schools. In this class, our employees visit nearby primary schools and give lessons using visual materials, making experiments of global warming or resorting to other means to attract their interest. A total of 58 lessons were provided in FY2010.

Environmental Class

Accepting students for a company tour on school excursion

At the head office, about 10 groups of junior and senior school students who visit Tokyo on school excursions are accepted annually for a company tour. This program is intended to help them in their social studies by introducing how a company works, how employees spend a day in office and various jobs performed until a car gets delivered to a customer. Such approaches are given high marks by educational institutions that take part in the program. We will keep the door open to welcome young people.

Thank you letter from students

SUBARU Community Exchange Association

SUBARU Community Exchange Association is an organization which consists of our Gunma Manufacturing Division and its business associates with the purpose of promoting communication with Ota City and local residents to make the community a better place to live through local development.

■FY2010 Principal Activities
• Scholarship offered to orphans from automobile accidents [April]
• Supported Ota Shibazakura Matsuri [April]
• Cleanup Kanayama Activity [May]
• At "Flower-full Activity" flower saplings were distributed
[May,September, December, March]
• Held Friendship Charity Concert [June, November, February]
• Welfare Donation [July]
• Safety Driving Class [September]
• Cosponsorship of Sports Recreation in Ota City [October]

Charity Concert

At the "Friendship Concert" sponsored by the SUBARU Community Exchange Association, customers bring in towels, soaps and other daily necessities for donations to the Welfare Council in the region.

Clean Up the Local Area

In July 2010, about 400 employees of Utsunomiya Manufacturing Division picked up trash and cut grass primarily around the nearby station and facilities in a clean campaign hosted by the labor union. The campaign this year marks the 20th anniversary. We will continue with such programs to clean local communities.

Clean Campaign

Volunteer Award

The social contribution policy of FHI sets forth clearly the participation of each employee in social action programs as a citizen. The policy is intended to make employees conscious of the need for their proactive social contributions so that a culture to do something for society remains firmly rooted company-wide. As a specific example, an award system to honor employees who are active in volunteer activities using their own time was established in 2006. The 6th award ceremony was held on June 2, 2011 and a total of 17 employees have been honored with the volunteer award so far.
In addition, we are supporting volunteer activities by our employees taking various opportunities by such means as setting up an exclusive site to post volunteerrelated information on the intranet.

Volunteer Award in 2011
From left: Mr. Tsukui, Mr. Watanuki, Mr. Takahashi, Mr.Kawashima

The SUBARU group is globally deploying social action programs suited to respective localities.

Development of transportation vehicles and approaches to traffic safety
　

Approach to let people understand the environment, fun and importance of making things
　

Local development and locally rooted approach
　

Approach to individual's contribution to the society
　

Towards Solving Local Hunger

To help fight local hunger, our employees set up an
urban-type farm in 2009 jointly with local agricultural groups. Much of the food grown in the "SUBARU Share the Love Garden" is donated to local food banks. SOA is widely staging volunteer activities, such as food collections by employees, in cooperation with more than 36 groups. In May 2010, its contribution was lauded with a letter of appreciation by the "Food Bank of South Jersey."

SUBARU share the Love Garden

Approaches for Safe Driving

In the US, there is comparatively a large number of traffic
fatality accidents by drivers aged from 15 to 20 years old. Reducing of accidents caused by young people is a big issue. SOA now offers traffic safety instruction and workshops to families of employees, as well as young drivers at large. These workshops are held at various places out of a desire to eradicate such accidents so that everybody can live in a safe car society.

Safe driving lesson for young people,"Alive at 25"

Biodiversity Education

A variety of educational programs are provided by SOA to help children in local communities deepen their understanding of living creatures and ecological systems that they are normally taught little about. In FY2010, educational opportunities were offered to learn about biodiversity focusing on local water creatures. For more detailed information Learn More

Charity Tour "48hrs of Tri State"

SIA holds various charity events to support local communities. In January 2010, the "48hrs of Tri State" charity tour was conducted. This event is a 48-hour caravan tour from New Jersey where the head office of SOA is located to Indiana where the head office of SIA is located. Marking the 10th tour, 58 SUBARU vehicles gathered at the head office of SIA. The participants ate lunch at the dining room of the training center and toured the plant. The profits from this event and donations by participants were all donated to the American Cancer Society for to research on cancer treatments and other purposes.

"Subaru Canada Team No.1"won the heated race

Charity Event "Small Steps ... Big Dreams"

In July 2010, SIA staged a charity walk & 5K run "Small Steps... Big Dreams" in which about 500 people took part. The proceeds including participation fees and about 40,000 dollars provided by SIA were delivered to a child care facility in Lafayette. The next event is scheduled to be held in August 2011 and the proceeds will be allocated to installing playground equipment in parks where disabled children can play. In addition, SIA employees are involved in many
to eradicate such accidents so that everybody can live in a safe car society.
other social action programs including charity events and fund-raisers to support disabled people.

Charity event, "Small Steps...Big Dreams"

Introducing Japanese Culture

SIA served as the main sponsor of an event "Bridge to Japan" that is intended to introduce the strong tie between Indiana and Japan, and Japanese culture. A total of 90,000 people visited the event in 17 days, in which SIA introduced traditional culture such as folding origami paper and the general approaches of families to environmental issues. SIA is making a contribution to local exchanges as a partner of the "JapanAmerica Association" which strengthens ties between the state of Indiana and Japan.

Introducing Japanese culture with "Bridge to Japan"

Participated in the "Mississauga Dragon Boat Festival"

wo teams comprising SCI employees participated in the "Mississauga Dragon Boat Festival" that is held to raise public awareness of breast cancer and raise money for charities. In recent years, dragon boat races have gained growing popularity, especially in North America. Each boat is raced by a crew of about 20 members. In the 7th race this year, Subaru Canada Team No.1 won the heated race, pulling ahead in the grueling final stage. In this festival, a total of 15,000 Canadian dollars was donated by all the participating teams to local breast cancer groups in Canada.

"Subaru Canada Team No.1"won the heated race

Volunteer Activity at Ronald McDonald House

SCI employees are engaged in a volunteer "Supper Preparation" program at Ronald McDonald House. This charity provides children struggling against illness with a home away from home so they can be with their families while receiving treatment. Participating members bring food and ingredients, keep the refrigerator stocked and accessible to all, and fix supper for children when their parents can't.

A child stays at Ronald McDonald House with an employee of SCI

Clean Up Activity

In North America, "Earth Day" is intended to enhance consciousness of the environment and motivate environmental activities. To support this widely rooted ever Subaru Canada implemented an inter-dealer competitive cleaning campaign on Earth Day. SCI also took part in a local cleaning program called "LitterNot." in Mississauga where its head office is located, contributing to the environmental conservation and afforestation in many local communities.

Employee joined the "LitterNot" Program

Internship Program for Students

SRD has an internship program to help American students deepen their understanding of Japanese-owned companies. This program offers them opportunities to experience various types of work including research on the attitudes of young people towards automobiles in addition to gaining office experience in general. In FY2010, SRD's Design Department accepted interns and offered them a chance to sketch designs of a sports car and the next-generation Outback. This internship program is highly evaluated by American students.

Internship Program in Design Department

Biodiversity Education

SRD conducts a variety of activities to help children deepen their understanding of biodiversity. In FY2010, it held an event to build "houses" for bats on its premise. For more detailed information Learn More

Food Drive

To mitigate hunger in Ann Arbor communities, SRI stages a "Food Drive" jointly with the Ann Arbor Food Gathers (one of many mutual aid drives to donate food to low-income people) in the local area. In FY2010, SRD donated 65 meals in addition to 41.8kg of food, to help relieve hunger in the community.

Employees of SRD participated in the "Food Drive"