To realize the ideal driving experience, Subaru has been pursuing its independently developed Symmetrical AWD technology, which consists of a longitudinally mounted Horizontally Opposed Engine with symmetrical AWD. Global market trends are shifting from SUVs and 4WD vehicles based on the truck model toward those that look to passenger cars, a rapidly expanding segment of today's market. The incorporation of the Horizontally Opposed Engine affords Subaru's AWD vehicles a fundamental competitive edge, with which it has secured an unequivocal advantage as AWD becomes increasingly widespread.
Integrate the Pleasure of Driving and Environmental Responsibility
To aspire to integrate "the Pleasure of Driving and Environmental Responsibility", we are working on the development of "the Boxer Diesel Engine" and "Electric Vehicle". The world's first "Boxer Diesel Engine" has already launched in crucial European market. And we are planning to start the sales of "the Electric Vehicle" from 2009.
Although there are many automakers around the world whose origins lie in the manufacture of aircraft, today Subaru is the only major automaker that continues to produce aircraft. Subaru applies the same fundamental philosophies to its manufacture of automobiles as it does to the manufacture of aircraft, namely, the "pursuit of maximum performance," as well as emphasis on "condensed economical packaging" and "top priority on safety under any conditions." This approach is the source of Subaru's ability to develop distinctive products.