CORPORATE PHILOSOPHY (Established in November 1994)

  • 1. We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction.
  • 2. We will aim to continuously promote harmony between people, society and the environment while contributing to the prosperity of society.
  • 3. We will look to the future with a global perspective and aim to foster a vibrant, progressive company.

QUALITY POLICY (Established in November 1994)

FHI considers customer satisfaction as the first priority, and will work constantly to improve products and services to provide world-class quality.

ENVIRONMENT POLICY (Established in April 1998)

FHI recognizes the integral relationship between the environment and its business activities, and services to provide products that are friendly to the earth,society and people. FHI is protecting the environment to ensure our future.

Corporate Symbol


Effective on July 15, 2003, the 50th anniversary of the company's founding in 1953, FHI introduced the new 6-star corporate symbol and logo design for the Subaru automotive business, to project a new brand image in the future.



Adopted in March 1958, Subaru refers to a group of stars also known by its original Japanese name, mutsura-boshi, or series of six stars. This group of stars-known in Western countries as the Pleiades-belongs to the Taurus constellation and is the basis of the Subaru trademark. Subaru automobiles were the first to bear a name derived from the Japanese language.