CORPORATE PHILOSOPHY (Established in November 1994)

  • 1. We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction.
  • 2. We will aim to continuously promote harmony between people, society and the environment while contributing to the prosperity of society.
  • 3. We will look to the future with a global perspective and aim to foster a vibrant, progressive company.

QUALITY POLICY (Established in November 1994)

FHI considers customer satisfaction as the first priority, and will work constantly to improve products and services to provide world-class quality.

ENVIRONMENT POLICY (Established in April 1998)

In recognition of the close relationship between the global environment and business activities, we will deliver “Green Products” from “Clean Plants and Offices” through “Green Logistics” and “Clean Dealers” to customers in order to ensure the sustainable development of the society.

Also, while strictly observing laws and regulations, local agreements and industrial codes, we will commit ourselves to contributing to society and local communities, voluntary ongoing improvement and the prevention of pollution.

Corporate Symbol


To mark the company’s 50th anniversary, we decided to replace the former corporate symbol (a design based on the Japanese character “フ,” representing the first syllable in Fuji Heavy Industries) with the Subaru six-star logo.




Adopted in March 1958, Subaru refers to a group of stars also known by its original Japanese name, mutsura-boshi, or series of six stars. This group of stars-known in Western countries as the Pleiades-belongs to the Taurus constellation and is the basis of the Subaru trademark. Subaru automobiles were the first to bear a name derived from the Japanese language.