January 12, 2016
Subaru Posts Record Sales in the U.S., Canada and Australia in 2015
－ 7th Consecutive Year of Record Sales in the U.S. －
Tokyo, January 12, 2016 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that Subaru’s 2015 annual sales have posted all-time records in its key markets including the U.S., Canada, and Australia.
Subaru’s U.S. sales in 2015 rose 13.4% to 582,675 units, marking the seventh consecutive year of sales records as well as eighth consecutive year of sales increases. All of the key models have contributed to the sales success; the Forester achieved 175,192 units (+9.5%), while the Outback and the Legacy sold 152,294 units (+9.7%) and 60,447 units (+15.6%), respectively. The Crosstrek*1 enjoyed strong growth with 88,927 units sold (+25.3%).
In Canada, Subaru sales increased 10.9% to 46,609 units, setting an all-time record for the fourth consecutive year. All of the key models have contributed to the strong sales; the Forester achieved 12,706 units (+3.3%) while the Outback and the Legacy sold 9,992 units (+15.0%) and 3,258 units (+11.4%), respectively. The Crosstrek*1 also contributed to the growth with sales 8,422 units (+21.7%).
In Australia, Subaru sales were up 7.6% to 43,600 units, setting an all-time record for the fourth consecutive year. Driven by the all-new 2015 models launched in January, the Outback and the Liberty*2 each achieved a significant sales increase, selling 10,927 units (+344.7%) and 4,097 units (+298.9%), respectively. Annual sales of the Outback topped 10,000 units for the first time.
*1 “Subaru XV” outside North America
*2 “Legacy” outside Australia
| Calendar Year | Unit Sales | % Change from Previous Year |
| 2008 | 187,699 | +0.3% |
| 2009 | 216,652 | +15.4% |
| 2010 | 263,820 | +21.8% |
| 2011 | 266,989 | +1.2% |
| 2012 | 336,441 | +26.0% |
| 2013 | 424,683 | +26.2% |
| 2014 | 513,693 | +21.0% |
| 2015 | 582,675 | +13.4% |
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